Enhancing Customer Experience and Saving Time for School Uniform Shoppers

Banner, a leading UK school clothing supplier, faced a critical challenge: evolving its digital commerce capabilities to keep pace with customer expectations and business demands without incurring incremental IT costs. While their Adobe Commerce (formerly known as Magento) platform provided robust capabilities, the challenge lay in maximising its potential and customising it to meet the specific needs of end users.

As a school uniform business, Banner’s sales peaks occur in the school summer holidays from Easter into the summer. Consequently, website sales, order processing, and fulfilment must perform optimally during this period. Additionally, school uniform sales involve multiple nuances, requiring the system to accurately match the right uniform to the user, both on the front-end website and the back-end systems that feed into order processing and fulfilment lines.

Banner required a partner with deep retail expertise who could bring efficiency, predictability, and quality to the project, enabling its digital team to drive rapid, ongoing improvements. The objective wasn’t just about optimising a website—it was about creating a flexible, scalable and affordable solution to enable faster delivery of digital features, improved customer experiences, and long-term business agility.