Enabling global growth for SuperGroup with a new finance system

Global reach

740 branded stores across 61 countries

Stakeholder alignment

Consensus achieved through detailed stakeholder interviews and collaborative requirements gathering.

Market expertise

Independent evaluation and vendor shortlisting based on PMC’s industry knowledge.

Challenge

Updating core business systems to support global growth

As one of the UK’s leading retailers, SuperGroup, known for its iconic global fashion brand Superdry, needed to update its core business systems to support continued growth. With 740 branded stores across 61 countries , international eCommerce sites, and wholesale operations in over 100 countries, selecting a new finance application was crucial. With internal resources already stretched, SuperGroup sought an independent partner to manage the selection process.

Approach

Structured selection process with expert guidance

Recognising the high stakes, SuperGroup partnered with PMC to lead the selection of the new finance system. PMC’s deep industry expertise helped guide the process from start to finish, ensuring that the new system aligned with SuperGroup’s operational and financial goals. This included:

  1. Stakeholder Alignment & Requirement Gathering: PMC initiated the project with in-depth stakeholder interviews. By engaging everyone from store managers to the C-suite, PMC captured the diverse needs of the business. Their consultants challenged assumptions where necessary, refining the requirements to ensure they reflected both current operations and future ambitions.

  2. Market Expertise & Vendor Shortlisting: Leveraging PMC’s extensive knowledge of retail finance systems, a detailed Request for Information (RFI) was sent to potential vendors. The responses were carefully evaluated, leading to a well-curated shortlist of suppliers capable of meeting SuperGroup’s needs.

  3. Comprehensive Supplier Evaluation: PMC managed a thorough Request for Proposal (RFP) process, organising technical demonstrations where vendors showcased their systems in action. This step gave SuperGroup’s team hands-o

Solution

Selecting the Right Finance System for Global Operations

After a detailed evaluation process, SuperGroup selected a robust finance system that met their needs for scalability, efficiency, and real-time data insights. The selected solution offered:

  • Seamless integration with SuperGroup’s international retail operations, including support for eCommerce and wholesale across multiple regions.

  • Real-time financial reporting to provide greater visibility into cash flow, transactions, and performance across different markets.

  • Scalable architecture capable of supporting SuperGroup’s future growth as they continue to expand into new regions and sales channels.

PMC's consultants played an ongoing role beyond the selection, providing project management expertise throughout the implementation phase to ensure the smooth deployment of the system.

Outcome

A Foundation for Future Global Growth

By following PMC’s structured approach, SuperGroup’s Selection Board made a well-informed, evidence-based decision that will enable the business to sustain its ambitious growth plans. The new finance system provided:

  • Increased operational efficiency, reducing time spent on manual financial tasks and improving accuracy.
  • Improved decision-making through real-time data insights, allowing SuperGroup to react more quickly to market trends and customer needs.
  • Scalability to support global operations, ensuring the system could handle the complexities of different markets, currencies, and tax regulations.

 

PMC managed the selection in a very structured and detailed way. Throughout the process their consultants’ experience and insight added real value and helped us get to the right decision for our business.

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