Enabling match day retail innovation for a Premier League football club
Integration Success
Seamless transition from a 10-year-old legacy system.
Rapid Deployment
Complete rollout in 8 weeks.
Record-Breaking Performance
Achieved highest-ever single day sales.
Challenge
Outdated payment infrastructure limiting growth
A premier league football club had been operating with a decade-old Point-of-Sale (POS) system. While historically reliable, this legacy system failed to meet the demands of modern retail, particularly on match days. Transaction volumes during these peak periods created significant bottlenecks, impeding the fan experience and prompting the need for a transformative upgrade. Faced with the challenge of a costly and complex overhaul, the club required a solution that would enhance current operations and set the stage for future innovation.
Approach
A strategic shift with PMC’s Graphene solution
To avoid the pitfalls of a disruptive infrastructure overhaul, the club collaborated with PMC to implement a cutting-edge, scalable payment solution. This strategic partnership allowed the club to retain the reliability of its previous system while introducing advanced technology designed to handle high transaction volumes efficiently. The tailored solution emphasised speed, reliability, and user-friendliness, addressing the club’s unique operational needs without compromising ongoing activities.
Solution
A cutting-edge system for match-day excellence
PMC's Graphene solution was deployed with a focus on optimal performance and scalability. Within an impressive eight-week timeframe, the system was fully operational in the club's stadium shop, perfectly timed for a major cup match. The solution’s enhanced processing capabilities and seamless integration ensured that transactions were completed swiftly, significantly reducing wait times and elevating the overall retail experience for fans.
Outcome
Setting new records and laying the groundwork for innovation
The implementation of PMC's payment solution delivered exceptional results. On the first match day following deployment, the club achieved its highest-ever single-day sales, with hourly transaction volumes setting new records. This success not only validated the decision to upgrade but also laid a solid foundation for future retail innovations. Equipped with the new system, the club is now positioned to further enhance the fan experience and drive ongoing operational excellence.
We recognised there was huge potential to create a neat solution enabling the club to seamlessly bring in a payment solution from a leading payment provider, as they were already using this to good effect on their online store.”
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