
PMC Enhances Customer Experience for Select Fashion
Deployment Efficiency
Achieved rapid IT infrastructure transformation.
Database Integration to 50 Databases
Successfully integrated and managed.
System Reliability
Significantly reduced incident alerts.
Challenge
Inefficient Database Management Disrupting Retail Operations
Select Fashion, a leading retailer in the clothing and accessories industry, faced significant operational challenges due to inefficiencies within their point-of-sale (POS) systems. The core issue lay in their databases, which were not being optimised or monitored effectively, leading to frequent disruptions that impacted customer service across their nationwide chain of stores. In the fast-paced retail environment, these interruptions resulted in longer queues and potential sales losses, making it clear that Select Fashion needed a solution to ensure continuous, reliable service.
Approach
Expert Diagnosis and Strategic Outsourcing
Recognising that the issue was beyond the expertise of their internal teams, Select Fashion sought out PMC for their specialist skills in database management. PMC proposed a comprehensive health check to diagnose the underlying problems. This assessment led to the strategic decision to fully outsource the administration and management of nearly 50 critical databases to PMC. By leveraging PMC’s deep expertise, Select Fashion aimed to optimise their IT infrastructure, allowing their staff to focus on delivering superior customer service.
Solution
Revamping Database Management for Enhanced Reliability
PMC implemented a robust overhaul of Select Fashion’s database management system. This included rewriting outdated legacy software, enhancing security protocols, and improving audit logs. The solution also involved a seamless migration of databases and a long-term management agreement with PMC. This approach not only improved system reliability but also provided continuous monitoring and optimisation, ensuring that the IT infrastructure could support Select Fashion’s operational needs effectively.
Outcome
Improved System Performance and Customer Satisfaction
With PMC’s expert management, Select Fashion saw a significant reduction in incident alerts and an overall improvement in service levels. The enhanced reliability of their IT infrastructure directly contributed to better customer satisfaction and loyalty. With fewer disruptions and more efficient service, Select Fashion is now well-positioned to explore further modernisation efforts, such as phasing-out outdated POS hardware and upgrading their applications, all under the expert guidance of PMC.

We need our customers to be served quickly to avoid long queues and losing them in store. It’s all about improving the customer journey. Having reliable infrastructure is key to this – which in turn relies on good quality data.
PMC and the team were invaluable in resolving this and it helped build the relationship; we have complete faith in them. PMC is always our first port of call if there are any issues.
Theo Odamtten
Director, Select Fashion
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