Winning The Race To Unified Commerce

Only 11% of retailers are winning the race to unified commerce. What do they know that the rest don't?

New research from PMC and Retail Economics reveals what separates the brands converting transformation into value — from those that stall.

Join us for the exclusive first look at the findings, and a working session on what to do with them.

What the research reveals

The report exposes the gap between transformation ambition and execution readiness — and what the strongest performers do to close it.

The scale of the challenge. The investment needed to modernise core systems across UK retail runs into the billions. Most organisations aren’t prioritising it effectively.
A widening readiness gap. AI adoption is outpacing the data and systems foundations needed to support it.
A clear winning formula. A small group of leading performers, the 11% Club, share a distinct set of execution conditions. The report identifies exactly what they are.

Our experts

Retail Economics is an independent economics research consultancy focused on the UK consumer and retail industry.

What you’ll leave with

This isn’t a report readout. It’s a working session for anyone serious about closing the gap between what you’re building and what your customers will need.

The findings

The full research — including where your sector sits on the Transformation Momentum and Readiness Matrix.

The benchmark

How you compare on the five conditions that separate the 11% Club from everyone else.

The playbook

A five-move framework, pressure-tested with peers facing the same decisions.

The room

Invitation-only. Senior leaders. Capped attendance. No vendor pitches.

Spaces are limited and filling fast. This one tends to sell out.

Research and event partners

Reserve your seats

This is an exclusive, invite-only event for senior retail and commerce leaders. Priority is given to C-suite and senior commerce leaders. Once a company’s allocation is filled, we’ll close the list.

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