Winning The Race To Unified Commerce

Only 11% of retailers are winning the race to unified commerce. What do they know that the rest don't?

New research from PMC and Retail Economics reveals what separates the brands converting transformation into value — from those that stall.

Join us for the exclusive first look at the findings, and a working session on what to do with them.

What the research reveals

The report exposes the gap between transformation ambition and execution readiness and what the strongest performers do to close it.

1

The scale of the challenge.

The investment needed to modernise core systems across UK retail runs into the billions. Most organisations aren’t prioritising it effectively.

2

A widening readiness gap

AI adoption is outpacing the data and systems foundations needed to support it.

3

A clear winning formula

A small group of leading performers, the 11% Club, share a distinct set of execution conditions. The report identifies exactly what they are.

What you’ll hear

Our experts

Richard founded Retail Economics, where he researches the structural forces reshaping retail, from AI-driven discovery to shifting margins, and translates them into practical insight for retail leaders. He’s presenting PMC’s joint research live on 14 October.

Richard Lim

Chief Executive Officer, Retail Economics

Tash leads marketing at Bodycare, driving its relaunch as a creator-led high street retailer. She’s also co-founder of Transact Media Group, connecting data, media and commerce to prove marketing ROI, with a career spanning two ecommerce business exits and journalism at the Daily Mail.

Tash Courtenay-Smith

Chief Marketing Officer, Bodycare

The report exposes the gap between transformation ambition and execution readiness and what the strongest performers do to close it.

Our partners

Neil Muttock

Commercial Director,
Evolve

Andy Brown

Chief Commercial Officer
Kubus

Rob Demain

Chief Executive Officer, e2e
assure

What you’ll leave with

This isn’t a report readout. It’s a working session for anyone serious about closing the gap between what you’re building and what your customers will need.

The findings

The full research — including where your sector sits on the Transformation Momentum and Readiness Matrix.

The benchmark

How you compare on the five conditions that separate the 11% Club from everyone else.

The playbook

A five-move framework, pressure-tested with peers facing the same decisions.

The room

Invitation-only. Senior leaders. Capped attendance. No vendor pitches.

Spaces are limited and filling fast. This one tends to sell out.

Research and event partners

Reserve your seats

This is an exclusive, invite-only event for senior retail and commerce leaders. Priority is given to C-suite and senior commerce leaders. Once a company’s allocation is filled, we’ll close the list.

Connect with us

Scale and Beyond: Commerce Leaders Forum

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